Why Choose Directions Hair Dyes From La Riche?

Published: 08th February 2011
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Since 1981 to the present day La Riche has been rocking the sub culture scene with their fantastically bright hair dyes! And this year they have clocked up a massive 30 years in the Hair colour business making them not only the leading brand but one of the most trusted and respected brands too!

La Riche Directions hair dyes are available in more subtle yet unique everyday colours to the most outrageously bright punk hairs available on the market today!

But why choose La Riche Directions over other Hair Dyes on market?

Directions are very simple and easy to use and what’s more unlike many other products La Riche Directions is a conditioning hair dye, which doesn’t contain any hair damaging ingredients. The semi permanent hair colour slowly fades with each wash allowing users to change their colour in suit their mood or occasion! Also, La Riche Directions Hair Dyes are vegan friendly and have never been tested on animals!

To help you get the best out of the product La riche also offer a wonderful range of hair protect shampoos and conditioners that have been specifically formulated for coloured hair to enable you to get the most out of you colour. Whilst leaving your hair soft and manageable with a great shine.

To aid the colouring process you can also purchase La Riche’s pre-colour shampoos which will prepare hair for colouring with their PH balancing properties. And did you know that two great new hair lightening kits are now available from Directions. These are cream peroxide kits which have been specially formulated with avocado oil and seaweed extract to help protect and condition your hair during the lightening process. The two kits are available in 30% Volume for light to mid brown hair and a strong 40% Volume kit for darker hair.

So what are you waiting for, don’t be dull any more, be daring and stand out in the crowd! These hair dye products are tried and tested to give fantastic results

All these great products and more can be found at Stinky Fish Clothing – Official Distributors of La Riche Directions Hair Dye


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